As the end of the year approaches, marketers are again facing the age-old dilemma – what can they do to make this year’s holiday marketing better than last year? What marketing strategies should they implement? What marketing tools would be most effective this upcoming holiday season? By the end of the year marketers often find themselves asking all of these questions.
Online shopping has seen exponential growth in recent times around the world. In the United States alone, e-commerce revenues are expected to grow by 5.4 trillion US dollars in 2022. In order to make the most out of this escalation, businesses need to make sure they have a solid marketing plan in place for the upcoming holiday season.
The holidays are when people get a chance to unwind, relax, have fun and create memories with their loved ones. They indulge in different activities to make the most out of the holiday season. Some families even have some holiday traditions like decorating the Christmas tree together or gathering the entire family on Christmas night to watch a holiday-themed movie. They can find one on cable as a number of channels are airing Christmas-themed movies at that time or stream one online. All they need to do is subscribe to a windstream internet packages that best fits their needs.
The holiday season gives marketers multiple opportunities to target their customers using new marketing strategies and tools. In this article, we’ll share a few strategies to help you market your products during the festive period.
- Create festive ad copies
The best way to market during the holiday season is by creating holiday-themed ad copies that will entice the audience to click on “add to cart”. Create ads copies and media banners that not only deliver a clear message about your products and services but also match the festive season spirit. Add a few reindeers and Santa clause here and there, and use the green and red font color to give the ad copies a more Christmas-y vibe.
- Invest in social media marketing
One of the most powerful and effective Christmas promotion strategies you can ever adopt is social media marketing. Although social media is without a doubt the most used digital platform and as per multiple surveys, the usage increases during the holiday season. According to Facebook, there is a 26% increase in posts made by users during the holiday season. Businesses can post-holiday offers on social media, discounts, and holiday bundles and attract the audience by creating holiday-themed posts.
- Email campaign
It is a must for every holiday marketing campaign to launch and send out a festive-themed email. Most of us are often waiting for businesses to finally advertise their pre-holiday discounts and special offers so that we can save some money on holiday shopping. We are waiting for the email that will have all the information about the discounts.
Make sure you use beautiful designs, colorful pictures, and numbers that prominently display discounts. Avoid using large chunks of text and keep the email simple and to the point.
- Arrange a contest
The holiday offers a special opportunity to engage customers by making them compete for a special gift. You can sponsor a photo contest on your website and share the best pictures on a blog post or create a complete holiday-themed webpage out of them.
These holiday contests bring more customer engagement and traffic and attract more new subscribers. This approach will not only work perfectly for small local businesses but also for large brands.
During the holiday season, marketers are often tense about what they can do to promote their products and services in order to reap substantial rewards and make the most out of this fruitful season. The above-mentioned are some of the strategies that they can adopt. It is important that you invest your time, resources, and efforts efficiently and see which holiday marketing strategies work best for your business.