Do you know how well your business is doing on social media? If not, you need to perform a social media audit. This involves evaluating your social strategy and determining whether or not it is effective. In this blog, we’ll provide you with a social audit template that you can use to get started.
List All Your Social Media Platforms
The first and critical step in conducting a social media audit is to list all of the social media platforms. This includes any platforms on which you have an active presence. Once you have a complete list, you can move on to the next step. Remember, it is essential, to be honest with yourself during this process. There is no shame in admitting that you are not active on every social media platform.
Analyze Your Social Media Accounts
The next step is to analyze your social media accounts. This involves looking at each of your accounts and determining what is working well and needs improvement. For each social media account, you should ask yourself the following questions:
- What are the goals of this account?
- Is this account achieving those goals?
- What content is performing well on this account?
- What content is not performing well on this account?
- Who is your target audience for this account?
Once you have answered these questions, you will have a good idea of what needs to be improved on your social media accounts.
Analyze Your Content Analytics
Now that you have analyzed your social media accounts, it is time to look at your content analytics. This will give you a justifiable idea of which pieces of content are performing well and which ones are not. To achieve this, you’ll need to look at the following metrics:
- Engagement rate
- Click-through rate
Once you have analyzed these metrics, you will identify which content is performing well and which content needs to be improved.
Evaluate Your Social Media Audience
This stage helps conduct a social audit to evaluate your social media audience. This involves looking at your audience’s demographics and determining who they are. Once you have assembled this information, you can determine how to better target your content to them.
By following these steps, you will get a good idea of how well your social media strategy is working. If you find that it needs improvement, don’t be afraid to make changes. The only way to get better at social media is to experiment and learn from your mistakes.
By evaluating these metrics, you will get a good idea of your social media audience.
Research Your Competitors
The final step in conducting a social media audit is researching your competitors. This will give you an idea of what they are doing well and what areas you can improve. You will need to look at their social media accounts and content analytics to do this. You’ll get a good idea of their strengths and weaknesses by doing this.
Once you have undertaken these steps, you will have a good idea of how your social media strategy works. If you find that it needs improvement, don’t be afraid to make changes. The only way to get better at social media is to experiment and learn from your mistakes.
Set New Objectives and Goals
After carrying out your social audit, it is time to set new objectives and goals. This will help you improve your social media strategy and make sure that it is effective. In addition, by setting new objectives and goals, you will be able to track your progress and see how well you are doing.
Can NetBaseQuid Assist in Carrying Out a Social Media Audit?
Now that you know how to conduct a social audit, you may be wondering if NetBaseQuid can help. The answer is yes. NetBaseQuid can provide you with all the tools and resources you need to carry out an effective social media audit.