The Complete List of Instagram Features for Marketing Experts
Marketing is an important part of the creative process. Brands must make the best use of social media, especially Instagram. If you’re a marketing expert looking to get more out of your Instagram account, then read on for some helpful tips and tricks that can help you.
There are about a million features on Instagram, so it’s hard to know where to start when figuring out what could help you. Here is a list of some of the most important features you should try to improve your Instagram marketing efforts.
Instagram’s Features
The following features are some of the most important to focus on.
- Hashtag Research
Instagram posts with relevant hashtags have a higher chance of appearing in searches and reaching your target audience. So, before you post, make sure you find out what hashtags your target audience is using.
- Location
Location tagging is also an important feature that’s not often discussed. Instagram’s location tools allow you to tag where your posts are being posted, which is great for businesses trying to reach specific audiences in certain areas. This can be helpful if you’re trying to advertise or market within a certain region too.
- Promote Posts
It’s always good practice to promote posts when appropriate, so make sure you do this for posts that seem like they’ll get the most engagement from your followers. The feature lets users select who they want to promote their post too and has specific rules around who can see the promoted post and how long it will stay visible for them (after 24 hours).
- Explore Your Emotions
This tool allows users to track moods and emotions throughout their day to help them better understand what makes them feel happy or sad and possibly come up with
Understanding the Instagram Algorithm
Before we dive in, it’s important first to understand the Instagram algorithm. The Instagram algorithm is a complex system that determines which content you see on your feed and how often you see it.
The more interesting and engaging your posts are, the more likely you are to see them in your feed. The Instagram algorithm also impacts how many likes or comments your posts receive. The more these two things happen, the higher up the post will appear in your feed.
One thing that can help you get seen by a larger audience is using hashtags in your posts. If a hashtag is popular on Instagram, then there’s a high chance your post will be seen by people who follow that hashtag. This makes it easier for brands to reach their marketing goals because they know they’ll have an audience waiting for their content.
How to Increase Your Engagement
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This helps you know what content will resonate with your followers and help make their experience on your account more enjoyable.
It also helps you figure out what content is performing well regarding likes, comments, and shares. This information can then be used as a benchmark for future content or posts.
Make Your Post Incredibly Good
Posting good content is important. If you’re posting a photo or video, make sure your post is unique, interesting, and captivating.
If you post text-based content, make sure the copy is clear and concise. Users don’t want to read your entire blog post to see one image.
Make sure that each of your posts includes relevant hashtags so that people can find them easily.
Try to keep the number of comments on your posts low. It’s better to have a few engaged followers than many silent followers who never comment or interact with you.
Where to find great content
One of the top ways to grow your Instagram account is by creating and posting great content. If you’re looking for some ideas, be sure to check out our list of the best 25 Instagram accounts.
If you need some more ideas, read on for tips on finding content that will suit your needs.
Try a hashtag search
Hashtags are a great way to create a topic-specific hashtag gallery. Start by searching hashtags related to your brand or industry, then browse through the results using different filters. This can help you find interesting posts and people talking about a similar subject as you are.
Check out trending hashtags
Trending hashtags can offer insights into what people in your industry might be talking about. It’s also a great way to get featured in an engaging post for your own Instagram account.
Follow other accounts that share similarities with yours
While it’s not always possible to find similar accounts, they’ll likely have followers and followers of their own with whom you can cross-promote and build exposure for each other’s brands.
Conclusion
Instagram is a powerful platform that allows businesses to market their products and services to a mass audience. Savvy Instagram marketing can work wonders for your business with the right strategy.
But with over 400 million active users, it’s helpful to know what the Instagram algorithm looks for when it decides which posts will show up in your follower’s feed. Understanding these features lets you know what to post and when to post it.
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