The home services business environment is intensely competitive, especially in the post-pandemic period that is witnessing huge demand for varied home services. You must think of ways of attracting more qualified traffic, increasing the rate of conversions, and earning more sales revenue to succeed. Compared to traditional marketing, content marketing generates three times more leads and up to six times more than those that do not use content marketing. However, with several content marketing tactics, it is tough to choose the most effective ones.
Benefits of Content Marketing
When you post original, relevant, and entertaining content on social media and blogs, it can also help to boost your rate of engagement. However, you should be careful with things like incremental plagiarism, grammar, etc. Your target audience gets to see your brand name repeatedly, which helps to build both brand awareness and recall. Informative content that strikes a chord with customers also helps to increase conversions and build brand loyalty. High-quality content is also responsible for driving search engine page rankings that generate more organic traffic to your website.
Some Effective Content Marketing Tactics
Explain your services and differentiate yourself: When people visit your website, they should immediately be able to figure out the various home services you provide. You should list the various services on the home page and provide links to separate pages with details and pricing. You can also consider creating web pages for specific industries or territories for attracting qualified traffic.
You must give people viable and real reasons to choose you over the rest. Including customer testimonials and posting feedback on social media helps to add social proof that leads to reputation building and brand credibility to your home services marketing efforts.
Schedule your content publishing: Posting fresh content on your website and social media helps keep customer interest alive in addition to sending strong SEO signals to search engines. By maintaining a consistent schedule for uploading or posting content, you can dramatically increase the chances of your target audience seeing and interacting with your content, especially if you post them when they are most active. You must also keep updating your existing content to demonstrate you are on the ball. The more content you publish, the more you are perceived as an authority in the subject.
Publish videos: Most people are averse to reading long-form text content, which is why people find videos more palatable. According to Forbes, including videos in landing pages helps increase conversions by as much as 80%. With the help of videos, you can demonstrate how your services work, answer common questions, and help them to make more informed and confident purchasing decisions.
Include compelling calls-to-action: Regardless of the kind of content you publish, you must include powerful CTAs that prompt potential customers to take some action that takes them further along the sales funnel. Including CTAs helps increase conversion rates and sales volumes.
While there are many more content marketing strategies, you can adopt for your home services business, you must focus on using a select few. Otherwise, you will spread yourself too thin and not get satisfactory results. Use analytics to evaluate your performance and keep tweaking your content marketing methods.